Guess what it's READING NOTES - Confusion about Cool

Cool is confusing, isn't it? In my previous post, someone called me on this confusion. Cool is supposed to be rebellious. Cool is predicting the next trend, and being the next trend. Cool is ahead of the curve. After thinking about it some more and reading "Coolhunt," I think I'm beginning to understand.

Fo some reason, I would just like to say that the woman featured in this article is not what I think of as cool. Personally, I find the definition of cool here is skewed. I think sitting and shilling Converse shoes thinking they'll be popular again. THat's a fad, in my opinion. I think of cool as something that stands the test of time, like black suits. They're practical, they always look great, and they're always in style. That's cool. Functional, chic, and NEVER out of style. If things come in and out of style, they're a fad, pure and simple. While they may be all the rage for a period of time, they'll always fall out of style.

Most clothing is like this. It's ludicrous to think otherwise. What DeeDee is doing is finding the next big fad, not a cool hunt in my opinion. This leads me to the class' definition that is presented in "Writing About Cool." Cool seems to be all about finding the next big thing. Every tred has its origins somewhere. There, I will agree that the trend has cool tendencies. It's truly different, and not everyone is doing it. But, once it picks up steam, it's not cool anymore. Then, it dies once it becomes old news. That's why I used the example of the black suit. It's always in. To me, the key to cool is durability.

People, will no doubt, disagree with me, but that's how I see it. Fads die. Cool lives forever.